AARP #DisruptAging Campaign Converts Millennials

AARP redefines ages through their #DisruptAging campaign.

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This hilariously genuine video clip uncovers the unconscious bias that Millennials have towards ageism. “AARP who traditionally fights for age 50 and over individuals and their families at the local, state and national levels, helping people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families,” takes a very new age channel and vehicle, i.e. YouTube and Video, to create content for their target audience that stereotypically is thought to not have a clue about according to Millennials. It utilizes social media, humor, brilliant interviews, all while breaking down barriers around age that make the audience understand that the concept of ‘old’ is not judged by age as a number, but by the abundance or lack of gusto, love and passion we have for life.

Age really is just a number! See the AARP infographic below for details on older adults and technology:

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Pay specific attention to this on the bottom right:

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Emerging media has changed the way we communicate, and now teaches us to respect age even more vs. make fun of it.”There is a growing body of research — led by scientists at Google — surrounding unconscious bias and how we can prevent it from negatively impacting our decision making,” and media has made a huge impact on the education of this content to the masses.

AND guess what the fastest growing demographic population on the Internet is? You nailed it, the 50+. It seems like AARP has done their research, see more insights below for reference.

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One Comment Add yours

  1. This campaign reminds me of the ‘Run like a girl’ campaign. When we are given a chance to look at our preconceived notions and to challenge them then we can grow. The only way to defeat stereotypes is to recognize them and then understand why they are harmful.

    Like

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