AARP #DisruptAging Campaign Converts Millennials

AARP redefines ages through their #DisruptAging campaign. This hilariously genuine video clip uncovers the unconscious bias that Millennials have towards ageism. “AARP who traditionally fights for age 50 and over individuals and their families at the local, state and national levels, helping people turn their goals and dreams into real possibilities, strengthens communities and fights for the…

Non-Profits MUST Focus on the Connected Donor

Non-Profits MUST Focus on the Social & Mobile Donor I am on the board for CASA of Baltimore City, but also started my career in the NPO world. One of the biggest questions raised in the NPO world, was/is always pertaining to HOW and WHERE we can/could attract new donors, and/or maintain our current database….

Facebook & Microsoft Move the Pay Gap – BUT is it Enough?

Emerging Media Moguls Create Equal Pay Contributor for Mashable wrote a story announcing that “Women at Microsoft now earn 99.8 cents on average for every dollar their male counterparts make and Apple CEO Tim Cook informed shareholders that its female employees in the U.S. earned 99.6 cents for every dollar earned by their male peers” (Fiegerman,…

Twitter Hashtag COULD #SaveSylvestor the Lion

#SaveSylvestor the Lion “A South African lion named Sylvester was sentenced to die on Tuesday because park rangers were frustrated that he wouldn’t stay in Karoo National Park” (Ries, 2016). Ever since @SANSpark live tweeted (the national park twitter handle) about his whereabouts and the possibility of him being ‘put down,’ compassionate twitter followers all over South…

The Internet of Things is Changing the Way We Market

The Internet of Things is Changing the Way We Market 4P’s to the 4C’s Product | Place | Price | Promotion — Creating | Currating | Connecting | Culture #Socialnomics launched this video showcasing the power of social and mobile. It was created by best selling author and keynote speaker Erik Qualman (@equalman). More information at…

What CAN’T Mobile Deliver?

GoPuff Has everyone heard of the GoPuff app? I was served an ad on Instagram sponsored by the makers of GoPuff, advertising 30 min. convenient store delivery, so I click on the Instagram ad and make my way down the GoPuff rabbit hole. Victor Fiorillo interviewed the founders of GoPuff and got the skinny on…

2015 Top Rated Social Media Sites

2015 Top Rated Social Media Sites Create Loyalty with Emerging Media The past decade has spawned robust apps, digital tools, ways of getting content out the door, and new emerging media for savvy marketers to utilize in order to better engage their consumers. The perfect app or tool can change the sentiment of one’s brand….

Hello world!

  Welcome. This is my first post for IMC 619. Happy blogging! ~ Nicole L. Schiavone